Being as pale as I am, I avoided wearing bright lipstick for years. To me I thought red made me look like a clown, and it wasn't until the last year or so that I became brave enough to try some bold colors. Since branching out, I have fallen in love with colored lip sticks :)
Still not sure red bold lips are for you?
These lips butters offer you a punch of color, but with a more chap-stick feel. Super comfortable to wear, and a little more sheer then a lipstick. So if you aren't ready to commit fully, start with the different shades of red they offer in this line, like Candy Apple.